Your company’s corporate identity, if it’s consistent and effective, will generate market confidence in your capabilities and reputation.
To be effective, corporate identity must be carried through every aspect of the company: way the phone is answered, face-to-face presentation and all forms of written communication. Emails, letters, quotes and invoices, proposals, websites, blogs and advertisements must all reflect the same brand promise.
Yorston Services can help you manage corporate identity externally and internally. Externally, you need to present consistent branding (style and content), which establishes the standards and expectations of your product and services. Internally, your people and processes need to reflect and consistently deliver on these expectations. This can be achieved via software automation.
Most companies reach a point in their growth when corporate image becomes difficult to control. New staff, new locations, new products and markets often result in variations on branding and corporate standard (despite best intentions) with different language, fonts, colours, styles, logo treatment, printing quality and images being used by individuals within the organisation and outsourced service providers.
The challenge is to achieve consistency across the board.